LeadCentrix

How much revenue are you losing from leads you already paid for?

Most businesses don't have a lead problem. They have a follow-up problem.

We restart the conversations your CRM forgot — carefully, with permission — and hand the warm ones back to your team.

Free revenue audit tool

Find My Revenue Leak

Enter your real numbers — about 90 seconds. The estimate uses conservative third-party benchmarks, shown right below the result.

Form fills, calls, messages
Front-end plus F&I, per unit
$
How long before someone follows up?
min
Per month. Buyer calls that ring in when the store is closed.
Aged leads you've already paid for
$0
Enter your numbers to see what's recoverable from your aged database.

Get your 50-Lead Proof Email me this breakdown

The second button sends these numbers to John along with your name and email. He reads them himself and usually writes back the same day.

Where should the breakdown go?

Your numbers above ride along with it. A name and an email, nothing else.

This goes straight to John. We don't ask for a phone number and we don't text. Your details stay with us and go to no one else.

1. Cost-per-lead benchmark: LocaliQ / WordStream, Automotive Search Advertising Benchmarks. Average automotive cost per lead $32.79, measured across 2,001 U.S. campaigns, October 2024 through September 2025. localiq.com/blog/automotive-search-advertising-benchmarks

2. Internet-lead close rate: Urban Science, 2025, measured over 30 days. Carried from this page's existing estimate basis.

The conversation your leads experience

This is what a reactivation actually looks like

No blast. No pressure. A short, human text to someone who raised their hand — sent only after every check clears.

Illustration — the conversation your leads experience

9:41
● ● ●
M
Mike R.
Last contact · 47 days ago
Today · 9:41 AM
Simulated — every real send clears consent, DNC, quiet-hours & frequency checks first
Every message clears the gate first

A text can't leave our system unless all of this is true

The messages above aren't the whole story. This is what happens before any of them send — the same discipline on every message, every time.

Documented consent — a written record that names the store, verified before we send.
DNC & reassigned-number scrubbed — in case the number changed hands.
Inside quiet hours — the customer's local time, never Sundays or holidays.
Under the frequency cap — a hard ceiling on messages per day, on any subject.
No opt-out on record — any "stop," in any words, is permanent.

Fail one, the message dies.

There's no override and no "probably fine" pile. It's the same record-keeping that lets us show you exactly where a result came from. See how we operate on the compliance page.

Your options, side by side

Four ways to work an aging database

Do nothing Hire a BDC rep Software you run yourself LeadCentrix
Response timeNoneBusiness hours, when they're freeAs fast as you configure itRapid, and after hours
After-hours coverageNoNoDepends on setupYes
Who does the workNobodyA new hire you manageYour team runs the toolWe do — your team takes the warm ones
Cost basis Lost deals Salary every month, deals or not Monthly fee + your team's time Reactivation: $500 per closed deal — $0 until then.
LeadControl: $1,895/mo flat, per rooftop.

Start with reactivation — pay only when deals close. Once it proves out, keep it running with LeadControl — one flat monthly fee.

Built by a 25-year dealership veteran in Pensacola, FL.

We're here to make your team more efficient, not take their job.

Read the story →

Leave with your numbers, not a promise

Get your 50-Lead Proof

Pick any month at least 90 days back and pull the first 50 internet leads from it — one date filter, so neither side gets to cherry-pick. Contact detail, and the consent record behind each one. That's it.

We check every record the same way we would before running a live campaign, then send back a record-by-record breakdown: which ones are workable, which ones we'd want a second look at, and which we'd set aside, with the reason sitting next to each one.

It's free. There's no agreement to sign, we never log into your system, and the breakdown is yours whether you work with us or not.

Get your 50-Lead Proof

Questions first? Call (850) 495-7561 and ask for John Dooley, or email jkdooley@leadcentrix.com

Straight answers

Questions dealers ask first

What does it cost?

We publish it. Aged Lead Reactivation is a flat $500 per attributable closed deal — $0 until then, no setup, no retainer, no percentage of anything. Our managed LeadControl program (rapid response + after-hours) is a flat $1,895 per month, per rooftop. The full reasoning behind each is on the pricing page.

How do I know a deal actually counts as yours?

Because we agree on it up front and the record shows it. A deal counts when a lead we re-engaged converts inside the attribution window we set together — and the touch that woke it up is right there in the message thread. No guessing, no fighting over credit. Here's exactly how we count a deal as yours.

What access do you need to my CRM?

Less than you'd think. In the standard setup we work from an export you control and tag results back — an export-and-tag arrangement, nothing more. And if you'd rather we never touch your system at all, we can run the entire engagement from a CSV. That's the whole idea behind the 50-Lead Proof.

Who actually sends the messages?

We do, through your dealership's number, using templates you approve. Your team handles the live conversations once a lead is warm. We warm them up. Your team closes them.

What happens if a customer says STOP?

They stop hearing from us, immediately and permanently — and that covers the human versions too ("don't text me," "wrong number," "please remove me"), not just the literal word. The number goes onto a suppression list that never expires.

How fast do you respond to a new lead?

Usually in less than 60 seconds, day or night. That's the Rapid Lead Response side of our LeadControl program: a new lead gets a real first touch right away, not parked in a queue until someone on the floor is free.

Are you replacing my BDC?

No. We're here to make your team more efficient, not take their job. We work the aged pile your team can't get to, and when a lead re-engages we book a call back from your team, usually inside the hour — your people close them.