$130K to $4.8 million: what auto dealers paid to settle over marketing texts
Real dealerships, real settlements: $130K to $4.8M over marketing texts. What the court records show, and how we built our follow-up system because of them.
Playbooks, benchmarks, and field-tested workflows for recovering revenue from the leads a dealership already paid for — written from the desk where leads go to die.
Real dealerships, real settlements: $130K to $4.8M over marketing texts. What the court records show, and how we built our follow-up system because of them.
Your agency wants another five figures for Tier 3 ads. The highest-converting leads in your business are already sitting in your CRM, untouched.
Most businesses think they have a lead problem. They don't — they have a lead management problem. And the difference costs more than most owners realize.
What looks like a dead lead is usually just a paused decision. Every industry has a CRM graveyard full of leads that still have intent.