Most businesses don't have a lead problem. They have a follow-up problem. LeadCentrix is a Pensacola company built around that one observation: the money a dealership loses isn't in the leads it can't get. It's in the leads it already paid for and stopped working.
John Dooley has spent his working life selling: door to door, telecom rollouts, mortgage desks, and the F&I office of a dealership. Different industries, same pattern everywhere. The store pays real money to make the phone ring, somebody answers the easy ones, and the rest go into the CRM to be "followed up on later."
Later rarely comes. Not because the salespeople are lazy. Because they're paid to work the customer standing in front of them, and the 90-day-old internet lead never wins that fight.
LeadCentrix is what happened when John stopped watching that and started fixing it: a system that works the leads nobody has time for and hands them back warm, so the team can do what it's actually good at. We warm them up. Your team closes them.
We don't sell you new leads and we don't sell you ads. We recover revenue from the database you already own, then run the follow-up machinery that keeps it from leaking again.
We're based in Pensacola and started with Northwest Florida dealerships, because that's where John could sit across the desk from a GM and be told exactly why something wouldn't work. The system that survived those conversations now serves dealerships anywhere. The follow-up problem doesn't care what market you're in.
John writes about what we find in real databases at Field Notes from the Revenue Leak.
Or start with the free 50-Lead Proof — no login, no agreement.