Somewhere in your CRM there's a customer who asked about a truck eight months ago and never heard back. We're the company dealers hire to restart that conversation. This page lays out the rules every one of those messages follows: who we're allowed to text, when, how often, and what happens the moment someone says stop. No legalese, no fine print doing the heavy lifting. If you're a dealer principal deciding whether to let anyone near your customer database, read this page before you read anything else on our site.
One caveat up front: this is our operating promise, not legal advice. Your store's specific situation belongs in front of your attorney.
Consent-based texting means a message goes out only when the customer gave documented, written permission to receive texts from that specific business, and that permission is still valid. If the consent record doesn't exist, the message doesn't either. There is no exception tier and no "probably fine" pile.
Your customers. Only your customers, and only the ones with written consent on file.
Before a campaign starts, we review the consent trail on every contact — where the lead came from, what the disclosure said, whether it names your store, and when it was captured. Contacts that can't be traced to a real consent record don't get messaged. They get set aside and reported back to you, because knowing how much of your database is actually marketable is useful information whether you work with us or not.
We built a free review around exactly this question. It's called the 50-Lead Proof, and it happens before you sign anything.
From your CRM export. Nowhere else.
We never buy lists. We never scrape them. We never "supplement" your database with contacts from a data broker. If a list can be bought, we don't want it — a purchased name has no consent relationship with your store, so we won't touch it. Every campaign we run starts and ends with people who raised their hand to your business specifically.
They stop hearing from us. Immediately and permanently.
That covers the obvious words — STOP, UNSUBSCRIBE, CANCEL, QUIT, END — and it also covers the human versions: "don't text me," "leave me alone," "wrong number," "not interested, please remove me." If a reply can reasonably be read as stop, we treat it as stop. The number goes onto a suppression list that never expires, and every future campaign is scrubbed against it before anything sends. A customer who opted out in 2026 won't hear from a campaign in 2029 because someone re-exported the CRM.
We don't take a grace period to process it. Stop means now.
Messages go out between 9 AM and 8 PM in the recipient's time zone, Monday through Saturday. Never on a Sunday. Never on a federal or state legal holiday.
Two details worth noticing. First, we set that window deliberately tight — to the strictest standard we found — so it doesn't bend based on where a customer happens to live. Second, the time zone is the customer's, not the store's. If we can't confidently place a number's time zone, the system fails closed and the message waits. Nobody gets a marketing text at 6 AM because their area code moved with them.
Three per 24 hours, on any subject. That's the ceiling, not the target — most conversations run well under it.
The cap exists because reactivation is a conversation, not a bombardment. The goal is a reply from someone who's glad you followed up, and nobody's glad about message number seven in an afternoon.
Everything. Every message sent, every consent record it relied on, every reply, every opt-out, every suppression — timestamped in an append-only log we keep for at least four years.
Four years isn't arbitrary — it comfortably outlasts the window in which any question about a message could realistically surface. If a question ever comes up about a message — from you, from a customer, from anyone — the answer is in the log, and you can request it. It's the same record-keeping that proves our numbers: the audit trail that protects you is the audit trail that proves our results.
We tell you. Fast and plainly.
If a message ever goes out that shouldn't have — wrong contact, wrong window, failed gate — sending pauses on the affected campaign immediately. You hear about it from us the same day, in plain language: what happened, who was affected, and what the log shows. We trace the failure to its root cause, fix the gate that let it through, suppress and make things right with any affected customer, and nothing resumes until the fix is verified. What you'll never get is silence, spin, or a discovery three months later that we knew and sat on it.
| Rule | Our standard |
|---|---|
| Consent | Written consent naming your store, verified before we send |
| List source | Your CRM export only — never purchased or scraped lists |
| Opt-out | Any reasonable phrasing honored instantly; suppression is permanent |
| Send window | 9 AM–8 PM in the recipient's local time |
| Send days | Monday–Saturday; never Sundays or legal holidays |
| Frequency | 3 messages per 24 hours, on any subject |
| Records | Append-only audit log, kept 4+ years |
No. Not for clients, not for ourselves, not ever. Every contact we message comes from a client dealership's own CRM and carries its own consent record.
Before we send, we want to see a written agreement — an electronic checkbox or form signature counts — where the customer was clearly told they'd receive automated marketing texts from your dealership, and where agreeing wasn't tied to buying anything. We read the actual disclosure language, not just whether a box exists. That's the bar we hold our own sends to — not a legal opinion, just how we decide what we'll send.
Nothing happens — that's the point. The suppression list is permanent, and every campaign is scrubbed against it before sending. Re-exporting a CRM never resurrects an opt-out.
Saturdays, yes, inside the normal 9-to-8 window. Sundays, never. Holidays, never.
You do, completely. We work from an export you control, and if you prefer, we can run the entire engagement from a CSV — we never log into your CRM at all. When an engagement ends, the consent and opt-out records we maintained on your behalf are preserved and available to you.
No. It's a description of how we operate. For decisions about your store's own texting practices, talk to your attorney — and if they want to see our gates in detail, we're happy to walk them through it.
Because the way a vendor treats your customer data before you sign tells you how they'll treat it after. We'd rather lose a deal to this page than win one by being vague.
Want to see what our review would keep or set aside in your database? Send us 50 leads — we never log into your CRM.
See the 50-Lead Proof →